Blog

Insights on privacy-first analytics and GDPR-native design.

  • A Practical Guide to Cookieless Analytics

    How to measure website performance without cookies, reduce cookie-consent overhead, and retain useful insights — a practical guide for EU businesses.

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  • Do you need a cookie banner for analytics?

    Whether your analytics tool requires a consent banner depends on what it does, not just what it is called. A practical guide covering ePrivacy, GDPR, and EU exemption criteria.

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  • GDPR web analytics: requirements, checklist, and what to ask your provider

    A practical guide to GDPR requirements for web analytics: lawful basis, data minimisation, EU hosting, DPA agreements, and the right questions to ask your analytics provider.

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  • Switching from GA4 to privacy-first analytics: a practical migration guide

    A practical guide to migrating from Google Analytics 4 to cookieless, EU-hosted analytics. What to export, how metrics differ, what you gain and what you lose.

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  • Google Analytics and GDPR: EU Risks, DPA Decisions, and Alternatives

    European DPAs have challenged Google Analytics data transfers. Learn what that means for EU sites and how privacy-first analytics alternatives compare.

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